Why do We Love Black so Much?


Stunning in black!


Wow! After writing about “How to Replace Black in Your Wardrobe”, many people gave me quite similar feedback and I got a feeling that I had touched on a very sensitive subject. People are telling me that black is an easy color to use and buy because it goes with everything and you always look smart wearing it. 

Yes, that is what we have been led to believe for so many years and we are believing it, without looking in the mirror, using our own judgement. Can this be because we would like to have a safe color without really thinking about it more, or how should we think about this?

Black didn´t use to be so popular. Black was a color you would wear to a funeral and would additionally perhaps have a pair of black slacks and a skirt. Black was not a popular color to wear from head to toe. Years ago, black was seen mainly on fashion people. That´s how it started, I believe.

It must be also that we live in cities, where the roads and overall appearance is colorless and black. By wearing black, we blend more into the way of life today. At the same time we keep on reading that black is easy and can be worn by anyone. The stores seem to carry more black clothes than any other color and people are buying because it really is easier to pick a black outfit, since there is so much of it on offer.
Black is a wonderful neutral color, which looks great on people with dark hair and dark eyes with a light or deep skin tone. People with DEEP or CLEAR as their dominant color characteristic look absolutely stunning wearing black. They can wear it close to their face and from head to toe. They can combine it with anything they choose and look good. This is the case if you happened to be born with these dominant color characteristics as your own.

For all the other people, with the four other dominant color characteristics: LIGHT, SOFT, COOL and WARM, there are other neutrals that look much better. We always need to look at the background of the “canvas”, that we are painting, whether it is clothes you put on or make-up, which you put on your face.

Of course we can put on so much make-up that the inner glow is put out and we can also dye our hair so we can´t see our own natural color. Everything can be changed but it takes a lot of time and it never as good looking as the colors that are your own.
When we want to simplify our life by choosing the best colors for our own coloring, we look and feel so much better. We can be confident that we can always combine new pieces to our existing pieces of clothing and make-up. With the busy lives, everyone seems to be living today, the saving of time and money is welcome to many.

People, who have light coloring: light hair, eyes and skin, would look best when they chose LIGHT colors to enhance their own coloring. When light colored people use colors that are too strong in comparison with their own coloring, it makes them look as if their clothes belong to someone else. This is the case with everyone, who wears colors that don´t match their own coloring. 

If you don´t know which colors would be best for you, you can start out by finding your best neutral color. Neutral color is a color that you can use, like you used to use black. Depending on your dominant color characteristic, it can, e.g., be gray, brown, beige, navy, taupe or white. 

All these colors come in different shades and intensities. White, for example can be a tricky one. You can compare a soft white to a pure white. If the pure white makes you look like you are going to a hospital rather than going to a party, then you should stay away from the pure white. The soft white is a safe color that everyone can wear, in the case that you don´t know which white to choose. 

A wonderful neutral color to combine all the rest of your wardrobe, is olive green for people with WARM or SOFT as their dominant color characteristic. It also works well for DEEP colored people so it is not always the black that is called for.

If you choose a navy, have a look at many different navies. You can find a light navy, which is best for LIGHT coloring and a deep navy, which is great for people with more intensity to their coloring. Everyone can wear all colors when the shade and intensity matches their own shade and intensity.


For more information, you can get your own FREE Shopping Guide HERE. It will guide you to the right path in all your color choices!





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